Monthly Book Club: The Boron Letters by Gary C. Halbert

About the book A collection of letters written by Gary C. Halbert from Boron Prison to his son, Bond. The letters are ‘lessons’ to Bond, intended for later revision and publishing. The lessons are on copywriting and direct marketing. The book contains a total of 25 letters, each followed by a brief analysis by Bond Halbert. I came across this title while listening to Tim … Continue reading Monthly Book Club: The Boron Letters by Gary C. Halbert